For the second straight holiday season, Walmart has launched an online interactive ‘Toy Lab’ designed to invite kids to test the period’s most-wanted toys from their tablet or computer. The launch ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Today, Walmart introduced The Walmart Toy Lab at WalmartToyLab.com, an all-new digital playground where Walmart’s littlest fans can play with 20 of the toys on the ...

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...

LAS VEGAS (KTNV) — The Walmart Toy Lab is coming to Las Vegas and bringing the digital, fantastical workshop from WalmartToyLab.com to life in stores. Kids not only get their hands on the hottest toys ...

INDIANAPOLIS (WTHR) — If you want to make sure those gifts going on your kid's holiday wish list are something they're actually going to play with, Walmart has a solution. It's called the "Walmart Toy ...

Walmart has launched an interactive video feature for children to virtually interact with 20 of the retailer’s ‘Top Rated by Kids’ top ty list. The WalmartToyLab.com is a digital playground for ...

Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab, a site that lets kids unbox and play with toys digitally. The tool will let ...