YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

What's the difference between channel managers, consultants and growth experts? And which one is right for your needs?

YouTube is updating its advertiser-friendly content guidelines to allow more videos on controversial issues to earn full ad ...

Over the past four years, YouTube has paid creators, artists and media companies over $100 billion. That was one of the biggest headlines during the platform’s Made on YouTube event on Tuesday. Made ...

YouTube rolled out a slew of generative artificial intelligence products aimed at a broad audience, an effort from the video platform to show its massive investments in AI are bearing fruit. The ...

Jimmy Donaldson, also known as MrBeast, has spoken out about the rise of AI-generated content on YouTube, stating that it’s becoming a significant concern for content creators. The YouTuber took to X ...

Who are the YouTube creators streaming during the NFL game Friday night? YouTube will make its debut tonight as an NFL broadcast partner, the first time an NFL game has ever aired directly through ...

It’s a major shift for the platform. YouTube has unveiled a new payment option that changes how creators can collect their monthly earnings. YouTube now lets creators receive payouts in PayPal’s ...