There's been a clear trend in car logos over the past few years. One by one, most of the big car makers have dropped the gradients and 3D touches added in previous decades for simpler, flatter designs ...

In a giant parking lot, few emblems hit harder than Ford's blue oval. It's more than a badge bolted to the grille of a Fusion — it really is rolling Americana. A piece of industrial propaganda with a ...

With its musty product design and fussy old script logo, Ford is hardly the coolest of car brands. It doesn't even get a mention in our roundup of the best car logos of all time. Despite its move to ...

Ford has used some version of its famous script logo for more than a century, but despite its widespread usage, people are scratching their heads over a detail they just noticed. In a viral TikTok, ...

When it comes to the 2024 Ford F-150 pickup, detail matters. Not just the redesigned tailgate or retro grille or hidden cargo box or towing power. But also those four letters on the front of the truck ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

The 2024 Ford F-150 was unveiled Tuesday night with a number of updates. A simplified version of Ford's Blue Oval logo was among them. Ford didn't formally announce the updated logo, but at an F-150 ...

Ford Motor Co., in a nod to the past on its centennial, unveiled a modernized version of its signature blue oval logo on the face of its world headquarters Thursday. The change comes three years after ...

Never mind the new tailgate that opens in two directions, the reworked design, and the upgraded technology, the change the updated 2024 F-150 brings that will have the biggest impact across the Ford ...