Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

PropellerAds delivers billions of impressions across more than 195 countries, which exposes the network to significant ...

Estimating a 1-Y target price of $55 per share, implying some 35% upside. Perion Network shows sustained growth despite advertising pullback, with Bing as a large driver. The key risk is that ...

As retailers invest in their own ad networks, Lowe’s is updating the Lowe’s Media Network with new branding, more ad placements within the Lowe’s app and additional marketing channels, the home ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

In the newsletter era, each and every publication spawns a community unto itself. Now one of the more notable creator ...

Network Advertising has been awarded the creative mandate for Bajaj Consumer Care Ltd.’s Coconut Oil, Amla, and Gulabjal brands after a multi-agency pitch. Under this mandate, Network Advertising will ...

Network marketing uses personal networks to sell products, with companies like Amway and Avon prominent. Pros include low startup costs; cons include potential losses if unable to resell products. To ...