1. Retail media networks expand beyond incrementality to support full-funnel advertising: As retail media networks improve ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

In 2020 my beloved local Fairway went under, and for five years the store space has languished, sitting dark and empty alongside several other shuttered chains: Modell’s, Subway (although somehow the ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

BURBANK, Calif.--(BUSINESS WIRE)--Optimum Retailing (OR), the in-store intelligence and merchandise management platform for the world’s most popular retail stores, today announced the launch of ...

Retailers know the store of the future won’t build itself, but they’re still struggling to lay the foundation. A new Coresight Research survey, sponsored by Tech Mahindra, finds that 84% of retail ...

Retail media is one of the top priorities for both brands and retailers vying for customer attention in a hyper-competitive landscape. Retail media refers to any advertising placed by brands within a ...

The following is a guest piece written by Harvey Ma, vice president and general manager, Sam's Club Member Access Platform. Opinions are the author’s own. The future of in-store retail media isn’t ...

From AI to pop-ups, modern retail hinges on digitization at the shelf — here’s how the right foundation makes innovation scalable. In a retail environment shaped by inflationary pressure, cost ...

In the battle between brick-and-mortar versus e-commerce, physical stores have been fighting an uphill battle. The conventional retail model—where stores purchase inventory, display it and then sell ...

Retailers for years have made a big deal about in-store retail media, with some going as far as to paint the category as having “broadcast-level” promise. Brands, too, acknowledge the value of ...