Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take. Social commerce that’s truly native to a platform felt for a ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’, which skills will be most in demand, and where efforts should be focused in 2026. Ecommerce looks to be facing ...

Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. Domino's generated ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

TikTok offers a number of different performance marketing solutions for different goals that range from lead generation (both on and off TikTok) to search ads, in-app events, driving clicks through to ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny ...

Convinced by the merits of this approach, other brands may try to emulate it. But how many do so successfully? A recent study we conducted at Pure360 suggests the tactics commonly used to implement ...

Mark & Spencer has upped its game on social media in recent years, creating a presence across social platforms to successfully drive brand awareness and increase digital engagement. From virtual ...