To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back to psychology, not features.

By Toi Degree N.C. Cooperative Extension As winter settles in and daylight hours shrink, millions of Americans are grappling ...

Consumer wearables are not just tracking fitness – they are becoming increasingly capable of collecting and analyzing ...

Sicily’s closed-loop glass recycling system is demonstrating how rethinking packaging infrastructure—not consumer ...

Through the partnership, Super League gains select exclusivity to integrate Solsten’s proprietary psychographic data and predictive models directly into its campaign planning, creative development, ...

When the lens shifts to income levels, a more concentrated pattern emerges. Borrowers earning between ₹7.5–10 lakh annually ...

Scrolling TikTok for home inspiration has become second nature for millions of Americans. What starts as a quick dose of ...

Recent global fitness and workplace surveys consistently show the same pattern: people stick with habits longer when they ...

Apps developed to boycott US products rose to the top of App store as a sign of protest by Europeans against US President ...

Marketers have spent decades trying to outsmart human irrationality, smoothing every flaw and predicting every action. But behavioral science keeps proving that people don't behave the way the data ...

Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness, storms and ...