Most agencies charge either a percentage of ad spend (typically 10-20%) or a flat monthly retainer ($3K-$10K depending on ...

Yes, we want to show return on investment (ROI), but most of us would rather measure impact quarterly or annually, not weekly ...

Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss ...

For all its upside, the artificial intelligence boom has also created a core challenge for operators. Despite significant investment in AI adoption, many operators still aren’t seeing meaningful ROI ...

Ascendant Technologies reports that budget-conscious businesses can enhance productivity and security through IT solutions ...

When you analyze the mechanics of retention across different jurisdictions, specifically observing how a platform like the ...

Discover 7 proven ecommerce email flows that turn first-time buyers into loyal fans by boosting engagement, trust, and repeat ...