The design process for any product is necessarily an iterative one. Often, a prototype is modelled or built, and changes are made to overcome problems and improve the design. This can be a tedious ...

User-centric design and the incorporation of iterative is an essential approach that elevates humanized experiences. The merging of these two practices can enhance the development of experience for UI ...

Carving out the contours to any project life span is always best structured with a steady framework to ground its foundation. Many digital design agencies navigate their strategies and workflows with ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Molding a project from beginning to end is often best crafted ...

In the world of design, the first draft is rarely the best one. This is the foundation of iterative design—a methodology that has transformed how products, websites, applications and print materials ...

When tasked with creating products that provide meaningful and relevant experiences to users, UX designers must consider usability and function, as well as design and branding. And the only way to ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

Have you ever found yourself frustrated with an app that just doesn’t seem to “get” what you need? Maybe the search function feels clunky, or the interface is so cluttered that finding what you’re ...

Artificial intelligence (AI) and machine learning (ML) come in many shapes, but whatever the intelligence looks like, it is all results-focused. If there is a clear “right way” and “wrong way” to do ...