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This ad transformed a long-ignored health issue into compelling storytelling.
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Questa mossa di marketing è GENIALE. Un brand di cioccolato, milka, ha piazzato un distributore di cioccolata gratis in una via super affollata. Ovviamente tutti si sono fiondati lì. Premevano il pulsante in bella vista ma non succedeva niente. Poi hanno notato le istruzioni: per sbloccare la cioccolata bisognava toccare contemporaneamente la macchinetta e la statua della mucca. Sembrava facile, ma c’era un problema: la distanza era troppa per una persona sola. Così hanno iniziato a chiedere aiu
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TikTokstoriedimarketing_
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This is what happens when the medium feels like an extension of the creative idea. 🤌 Bandit built an entire brand world around the idea of conquering self-doubt. And they brought the story to life through a retro news-themed integrated marketing campaign that includes a hero film, a capsule collection, a news studio pop-up for Chicago Marathon weekend—and of course, a full page ad in the Chicago Tribune celebrating their community of runners. I was poking around on their website earlier this we
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