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From User Interviews to A/B Testing: How Personalization Is Designed

From User Interviews to A/B Testing: How Personalization Is Designed

So, how do you create the design for personalization? Rule number one is to base your decisions on data from user research. Whether it's complex machine learning algorithms or just a basic element of personalization, you always have to remember that personalization has to work for all users, not just for you. The basic research for ...

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