Watch Bruce Springsteen's First Commercial Appearance in Jeep Super Bowl Ad

‘We Need the Middle': Springsteen Urges Unity in Jeep 2021 Super Bowl Ad

Bruce Springsteen’s Jeep Super Bowl Ad Was His First Commercial

This week in 1980, as “The River” tour rolled into New York for its legendary New Year’s run at Nassau Coliseum, Bruce had another reason to celebrate: “Hungry Heart” had climbed to No. 5 on the Billboard Hot 100. Written overnight after Joey Ramone asked him for a song, and kept at Jon Landau’s urging, it became his “first real top 10 smash” (in Bruce’s words) — introducing new audiences to “The River” and cementing his pop sensibility. | Bruce Springsteen